About me With 10+ years of experience developing creative content that brings brand stories to life across every stage of the customer journey.

Co-founder of a wellness brand, where I led the overall brand strategy, building a cohesive voice that inspired trust, engagement, and business growth to profitability.

Strategic mindset with a strong editorial sensibility, experienced in campaign conceptualization, tone of voice, and brand storytelling.




Education
Fashion Styling & Creative Direction Course. IED
2026

Digital Marketing Master. ESIC
2021

Advertising & PR Degree. Blanquerna Ramon Llull
2010 – 2014



Employment Creative copywriter & Content strategist
Jelliby agency
2025 – Now

Co-founder & Creative director
The Bali House Barcelona

2022 – 2024

Digital marketing manager
Pierre Fabre
2021 – 2024

Creative advisor
Freelancer
2020 – 2021

Digital marketing manager
Laboratorio Echevarne
2019 – 2020

Head of content
Mango
2017 – 2019

Social media manager
Mango
2016 – 2017

Store experience & Visual merchandise manager
Abercrombie & Fitch London
2014 – 2016

Junior copywriter
Won · Grupo Quinteam!
2013 – 2014





Skills
Creative Copywriting & Storytelling
Brand Positioning & TOV
Ideation & Conceptualization
Digital Marketing (Social Media, Google Ads, SEO and CRM)
Project Coordination
Team Collaboration
Highly organized
Detail-Oriented
Data-Driven




AwardsDrac Novell International Advertising Festival
Gold Award for 24h Category
2013

Drac Novell International Advertising Festival
Gold Award for Advertising Campaign
2013


Advertising Campaign for Fundació IRES
Sant Jordi 2014




Publications
Viola Magazine
Saturna
2019

Tapas de Publicidad
Promopress    
2017     





Contact