Creative Director Laia
Tomàs-Rodó 


















Campaign Conceptualization
Creative Copywriting & Storytelling
Content Strategy
Tone of Voice
Development
Brand & Creative Direction
Fashion Styling & Editorial
Direction

Fashion Styling & Editorial Direction
Freelance projectsI create editorial shoots for magazines and collaborate with artists and fashion brands on creative projects. My work is centered on building visual stories, defining aesthetics and bringing concepts to life through styling.

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Campaing Conceptualization, Brand Storytelling & Creative Copywriting
Mango, Avéne, Aderma, Ducray, Interiors the store, Lima Apparel, The Social Hub, Poblenou Open Night, Viola Magazine...Responsible for the conceptualization and creative development of editorial and brand campaigns across different industries. From initial ideation to final execution, I define the creative concepts and narratives behind campaigns, shaping the storytelling that brings the brand vision to life. At Mango, together with the creative team I developed the tone of voice and creative copy across all consumer touchpoints, ensuring a consistent and engaging brand experience across digital platforms, campaign assets, and editorial content.

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Event Planning & Storytelling
The Bali House Barcelona
I work with brands on tone of voice development and content strategy across different industries, including fashion, dermocosmetics, health and medical, and banking. Focuseing on defining brand voice, shaping clear narratives and creating content strategies that align communication with each brand’s identity and audience.


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Brand & Creative Direction
W Hotel, Soho House, The Cover, Juno House, The Social Hub, Torre Mafre, Wework, Allthose Market... beyong other partners.
As co-founder of The Bali House Barcelona, a wellness partner collaborating with premium hotels, private and members’ clubs, and companies, I led the Brand and Creative Direction overseeing the concept and development of wellness-focused experiences. I curated and directed programs including talks, workshops, dynamic sessions, healthy gatherings and retreats, creating thoughtful experiences centered around wellbeing, connection and lifestyle.


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Creative Copywriting, Brand & Content Strategy
Viola Magazine, The Bali House Barcelona and Mango.
I collaborate with brands on copywriting projects, editorial direction and brand advising. I help shape ideas into clear narratives, develop thoughtful content and build brand identities through multi-channel strategies.


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